Purple Color Boost
COLOR BOOST FOR BLONDE, GRAY, SILVER AND PLATINUM HAIR
Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals.
New Wash and reusable mixing tin and whisk sold separately.
Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.
Paraben-Free
Leaping Bunny Certified
Silicone-Free
Petroleum-Free
Sulfate-Free
Phthalate-Free
Recyclable
Recommended Products
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Before Purple Color Boost River uses Purple Color Boost -
After Purple Color Boost River uses Purple Color Boost
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Before Purple Color Boost After Purple Color Boost River uses Purple Color Boost
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HAIRDRESSER @GOODBYEHORSEGIRL Hairstory Pro used Purple Color Boost
FAQs
See all FAQSPurple Color Boost
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What makes Purple Color Boost superior to other color-boosting products?
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How long should I let Purple Color Boost sit on my hair?
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How often should I use Purple Color Boost?
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Does it stain tile?
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Why isn't New Wash Deep an option for Purple Color Boost?
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How long can I keep a tube of Color Boost before using it?
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Ingredients
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Purple Color Boost
Ingredients
Ingredients
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
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Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
-
Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
SUSTAINABLE
Top-Rated Sets
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FOR ALL HAIR TYPES
New Wash Method for All Hair Types
PRE-WASH AND NEW WASH ORIGINAL
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NEW
Damage Repair Method
8OZ NEW WASH ORIGINAL, BOND BOOST AND BOND SERUM
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NEW
Richest Damage Repair Method
8OZ NEW WASH RICH, BOND BOOST AND BOND SERUM
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FOR OILY HAIR
New Wash Method for Oily Hair
PRE-WASH AND NEW WASH DEEP
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FOR DRY HAIR
New Wash Method for Dry Hair
PRE-WASH AND NEW WASH RICH
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FOR ALL HAIR TYPES
Care and Texture Set
NEW WASH ORIGINAL, HAIR BALM AND UNDRESSED
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New Wash Original Trial Kit
MASSAGING SCALP BRUSH, NEW WASH ORIGINAL, 3OZ TIN AND $20 VOUCHER
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FOR ALL HAIR TYPES
Healthiest Hair Method
PRE-WASH, NEW WASH ORIGINAL AND PRIMER
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FOR DRY HAIR
Richest Hair Method
PRE-WASH, NEW WASH RICH AND PRIMER
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FOR OILY HAIR
Clarifying Hair Method
PRE-WASH, NEW WASH DEEP AND PRIMER
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FOR BLONDE TONES
Blonde and Silver Boosting Starter Set with New Wash Original
8OZ BOTTLE NEW WASH ORIGINAL, PURPLE COLOR BOOST, SPATULA AND COLOR RING
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FOR RED TONES
Red Enhancing Color Boost Starter Set with New Wash Original
8OZ BOTTLE NEW WASH ORIGINAL, RED COLOR BOOST, SPATULA AND COLOR RING
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FOR BROWN TONES
Brunette Perfecting Color Boost Set with New Wash Original
8OZ BOTTLE NEW WASH ORIGINAL, BLUE COLOR BOOST, SPATULA AND COLOR RING
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FOR BLONDE TONES
Blonde and Silver Boosting Starter Set with New Wash Rich
8OZ BOTTLE NEW WASH RICH, PURPLE COLOR BOOST, SPATULA AND COLOR RING
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FOR RED TONES
Red Enhancing Color Boost Starter Set with New Wash Rich
8OZ BOTTLE NEW WASH RICH, RED COLOR BOOST, SPATULA AND COLOR RING
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FOR BROWN TONES
Brunette Boosting Starter Set with New Wash Rich
8OZ BOTTLE NEW WASH RICH, BLUE COLOR BOOST, SPATULA AND COLOR RING
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FOR ALL HAIR TYPES
Bond Boost and New Wash Original Set
8OZ NEW WASH ORIGINAL BOTTLE, BOND BOOST AND SPATULA
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FOR DRY HAIR
Bond Boost and New Wash Rich Set
8OZ NEW WASH RICH BOTTLE, BOND BOOST AND SPATULA
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FOR OILY HAIR
Bond Boost and New Wash Deep Clean Set
8OZ NEW WASH DEEP CLEAN BOTTLE, BOND BOOST AND SPATULA
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